Grousbeck Website
I really enjoyed working with this client. As an innovative biotech brand building gene therapies for genetic blinding disorders, they were open to an artistic interpretation of their brand. With this freedom, we incorporated painterly textures that felt both scientific and creative.
RoleWordmarks
Wireframes
UI design
Mood Boards
The mood boards explored a variety of ways to visualize the organic materials they work with in an artistic way. This blend of art and science produced an innovative and unique brand that reflected their groundbreaking research.
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Dynamic Visualizations of DNA & RNA
This option explores painterly textures that feel both scientific and creative to generate a sense of dynamism.
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Double-Helix & Hexagonal Patterns
This option incorporates shapes inspired by DNA and molecular structures, giving the brand a scientific feel.
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Color Palette
The crimson accent alludes to their relationship with Harvard while the aqua and coral convey creativity and innovation.
Final UI Mockups
With the help of an awesome developer, the site came together just as I imagined. The client loved it too!